The network succeeded at implementing all of the above, as well as including some other network-specific features that go beyond basic metric-tracking. You only control the parameter that triggers the change.
Retargeting is the cornerstone of customized ad campaigns. For retargeting to be successful, however, you have to granulate the visitors coming through the website, specify their behavior and track their activities using a sensor code.
You also need to be constantly measuring and optimizing your campaign to maximize the benefits. MGID streamlines this process by introducing Audiences. Think of it as groups of users who are clustered together according to certain conditions and target types.
MGID allows you to specify the kinds of events that lead to the algorithm sorting of each visitor. You might want a group of visitors who placed an item into the shopping cart, or a collection of users who visited specific pages on the site. You also can specify the browser, operating system, browser language and mobile connection. Of course, you can specify the start and end dates of a campaign to have it running during a particular time. For the purposes of tracking your campaign, you can place a tracking code on your page — UTM parameters or postback tracking.
When it comes to advertising, there are very few things you need only do once, but you should not just rest on you achievements. You can use them to eliminate inefficient traffic sources and assist campaign targeting optimization.
By now, there should be no doubt that MGID has still got what it takes not only to survive but also to thrive in the current ad economy.
Its modus operandi comprises cost-per-click CPC campaigns built on a variety of targeting options designed to boost conversion rates. MGID claims to have been the first platform to introduce content discovery through native widgets. Headquartered in Santa Monica, California, the company has opened offices across Europe and other regions.
The company partners with clients originating from over countries, while supporting more than 70 different languages. The MGID platform allows publishers to grow and monetize their audiences through a variety of ad formats, placements, and yield-optimization models via a CPC-based payment model. A video showcasing the MGID dashboard and a step-by-step guide on how to set up a campaign.
Let us consider the case of a hypothetical e-commerce platform called Bsos that is expanding its online store through the addition of a new product and sales funnel. To drive their targeted audience consisting of men and women interested in their specific online shopping experience to their new site to drive sales, the company decides to approach MGID to run native ads. Thus after launching their ad campaigns, their account manager helps them tweak their targeting settings to further boost performance.
This will help you get data like click prices, which ads, widgets, and categories are performing the best and besides that, you can also optimize based on the targeting available like OS, Browser, Geo, etc. I always recommend you to create separate campaigns for different geos, devices, and OSes as the bids can change drastically from one to another. You can expect something like this to happen although it could be different according to your geo and settings :.
There are of course a few times where some tier 3 geos are super hot and convert really well, thus driving the CPCs up and the same can happen for a tier 2 geo that is not performing that well and therefore the clicks get cheaper, but you get the idea. MGID works with a lot of publishers worldwide. You can find some of the biggest websites on the web using MGID ads as they are one of the top networks to work with. I have found a lot of sites in the streaming, downloads, and dating niche also using MGID so make sure you do your diligence and do some market research before selecting your offers blindly.
Most offers running on native ads have mid to high payouts, so you require a decent budget to get started and at least a few thousand dollars to learn the ropes. This is the main reason why I tend to focus a lot on mobile traffic as we want our campaigns to scale as much as possible.
The average age ranges from 18 to 54 years old, with being the biggest segment.
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