Older users said they looked in newspapers for community and regional general and business news and for obituaries. Those with very high Web access frequency 10 or more times per day tend to prefer the Web as their source for all information. The fact that these respondents cite the exclusiveness of newspaper information means that respondents are turning to paper newspapers because they cannot get some types of information or content from the Web.
One disappointing sign for the newspaper industry is that only 4 percent of our audience said that they like reading the newspaper because they like the writing or news reporting style. For an industry that places considerable emphasis on journalistic awards and prides itself on the quality of its editorial work, especially compared with its electronic brethren, this rating has to rank as a major disappointment.
More importantly, newspapers cannot count on the quality of their editorial work to retain readers because readers don't share the same perceptions about newspaper editorial quality. The big winner was local and community news of differing varieties and utility data for housing and employment. These subjects all have one common thread: they provide news or useful information about the local area that is not readily available elsewhere, unlike, for example, professional sports news, which is readily available in a variety of media.
Newspaper industry critics agree that it is, ironically, this local content area that has suffered most as major papers acquire each other, trim staffs, and consolidate news operations. This unique, high-value, local content is key to the success of numerous free and paid local weekly newspapers. Further, it shows why a growing universe of independent, niche and alternative newspapers serving ethnic neighborhoods and other audiences exhibit growing circulation numbers while big-city dailies continue to decline.
What's Not Exclusive? Global circulation increased by 1. At the same time, newspaper advertising revenues have been declining as revenues lost in print have not been replaced by digital advertising. Newspapers in many markets are taking steps to correct this by finding ways to increase usage online. Newspaper paid-for circulation increased by 1. The global newspaper audience has grown by 4. Show detailed source information?
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